New Language, Same Identity
UNIQUE STORYTELLING
Staying true to its essence, Frau wanted to show that even an established brand can (and must) evolve and rediscover itself.
With its unmistakable voice, Vogue Italia has managed to convey how “a shoe can say a lot about us”. In our hectic lives, in a world that changes with the speed of a "swipe", we are all looking for a way to stand out, to express our personality and feel authentic.
Our shoes, so discreet yet so revealing, become a calling card, saying so much more than many other accessories: who we are and what step we are about to take.
When a Shoe Becomes an Icon
THE NEW OBSESSION
In the “Fashion Bites” format, three iconic models from the collection are taken to the heights of new aesthetic “obsessions”, as Vogue defines them.
In the images of Vogue Italia, Frau ballet flats are transformed into a real contemporary fetish, while the pumps become the manifesto of tangible, self-confident femininity. They are shoes that do not wait for a special occasion to be worn, but that provide daily inspiration to the people who bring them to live with authenticity and style.
Every pair of shoes comes to life in the Verona area, in our ateliers, where expert hands and modern technologies work together to achieve a single goal: to deliver quality and comfort. Frau’s entire identity lies here, poised between tradition and innovation.
