Renzo d'Arcano established Calzaturificio Frau in Torino and started the shoes production.
Calzaturificio Frau moved to San Giovanni Ilarione (Verona), in the heart of an important footwear district, near Verona.
Calzaturificio Frau built a second factory near San Giovanni Ilarione to produce its iconic model, the desert boot.
Frau asserts itself as comfortable shoes brand, characterized by a strong handmade content and by great value for money.
The first Frau store is opened. The monobrand stores flank the wide multibrand distribution.
Frau collection become purchasable from all over the world.
In order to increase its international presence, Frau presented, for the first time from 1952, its collection at Micam (Milan).