- February 11, 2018
Frau makes its debut at Micam with its AI18 collection.
Calzaturificio FRAU selects MICAM to open doors to the international market, telling all of its 66 years of history and the new course taken, fresh and young, designed to go beyond Italy’s borders.
A strong sign of change, driven by a development strategy in the foreign Countries based on new partnerships and products designed to illustrate the over half century traditions of the Frau brand to new markets and consumers. Today’s presence at Micam is a springboard to implement the company’s expansion plan towards markets where it currently has no presence. FRAU, with its background of wholesale and retail distribution, with a presence in more than 1300 multibrand stores and in 11 flagship stores in Italy, is now looking beyond Italy’s borders, aiming to tell the Italian character of the product in an innovative way and to increase its export percentages. To date the Countries being covered are Spain, Greece, Turkey, Switzerland, Austria and Mongolia.