URBAN NURSERY
by MM STUDIO

For the company’s press day, FRAU footwear is taking centre stage in an original, evocative and contemporary set-up in the heart of the city of Milan.
The chosen theme, “Urban Nursery”, transforms the space into a bridge between nature and the city, where design and creative vision meet.

Design concept: “Flatwig Studio”

The collections were displayed inside a strategically positioned urban greenhouse, evoking the idea of growth, experimentation and renewal.

The footwear stands out as objects of design crafted for a modern and conscious lifestyle that is constantly evolving.

PRESS DAY EDIT

A press day that goes beyond a mere product display to become an immersive
experience capable of conveying the brand's identity through a highly contemporary aesthetic.

Back to JOURNAL

URBAN NURSERY by MM STUDIO

PRESS DAY EDIT

URBAN NURSERY
by MM STUDIO